Tired of a market saturated with products that do more harm than good, Shree embarked on a journey to redefine the beauty and wellness industry. Drawing inspiration from the bounties of nature, she envisioned a brand that not only nurtures the skin but also nurtures the very planet from which these precious ingredients are sourced. With an understanding of the fact true beauty radiates from within, she focussed on making sure that all the products are vegan, cruelty-free, and formulated with the utmost care and respect for both your skin and the planet. She believe that everyone deserves access to premium, natural products that enhance their lifestyle and promote healthier, happier skin.